Archive for the ‘Internet Marketing’ Category
What If Google Shut Down Tomorrow?
In fact, Google blocked out it’s logo and Wikipedia, and the Warrior Forum plus other popular sites shut down for an entire day during the SOPA protest.
Basically what these sites were saying – IMO – is this…
WE HAVE P O W E R!!! DON’T MESS WITH US!
Let’s take a peek at Google for a minute here. Last year Google had a 1% loss in their earnings. Perhaps that doesn’t seem like a lot but it created some type of panic because their stock dropped by $55.00 a share!
This tiny income loss could have been due to the algorithm changes or something else. I’m really not savvy in that area. But I do know that even little errors can create a big bang all around the world. We live in a world that is so connected, these big companies really can’t make too many mistakes before people start to panic or stop using them.
A few days ago there was the SOPA protest. Google was smart in that they did not shut down their search engine, they simply blocked out their logo to show their protest. If they had shut down for just a single day who knows what would have happened. People may have gone to Yahoo or Bing for their searches. Perhaps deciding not to return to Google.
Remember when the Netflix CEO made the mistake of trying to separate their mailing DVD option with their Streaming online option? Whoa! That CEO did a lot of back peddling trying to overcome the huge protesting that went on for that mistake.
Next… let’s look at the Warrior Forum. A lot of people spent money on solo ads and other advertising that was totally wasted due to the Warrior Forum protesting SOPA by shutting down. Oh the screaming and pounding of the keyboards that happened that day!
What impact did this have on YOU?
Perhaps not much. In fact, it really didn’t effect me personally at all. However, it did make me think.
Never place ALL your financial eggs in one basket. We really should have learned this last year when Google made some serious changes to their algorithm calling it the Panda. These changes actually had a huge impact as many people lost their entire source of income overnight.
There are several lessons to be learned here.
1. Do NOT rely on Google or any ONE source for your traffic. At any time this traffic can be taken away should that source be taken offline or worse, totally eliminated.
2. Do NOT rely on a single asset for your financial successes.
Those of us who work offline have little choices when it comes to how we grow our financial assets. Yet, there are a few options. One of them is to build assets online. Or, use the Internet as a way to build an offline business that melds the two together.
For instance, building mobile websites or creating videos, writing articles etc…
In the beginning you will want to focus on one thing. If you don’t you’ll end up in a cycle of always searching, never doing.
However, once you have something worth while going. Be sure to save your money and then continue to build more assets. That way if one fails, another can take it’s place.