Archive for the ‘Article Marketing’ Category

Confused About SEO, Article Marketing

& Driving Traffic to Your Site?

Perhaps you’re confused about search engine traffic now that the big Panda (PA)  is watching your every move.

Do you find yourself wondering if article marketing still works or if it’s worth it to comment on other blogs.

What about paying for SEO? Is there an SEO service that you can trust? One that is not outdated?

These are questions that can be very confusing and basically you will find many different opinions on what works and what doesn’t.

If this is the case, what do you do to improve your traffic? You can download this FREE traffic guide – Click Here.

Here’s what I personally think about traffic.

==> I have learned that it’s not a good idea to rely on a single source for your traffic. Your traffic should be coming from Facebook, Twitter, Google, Youtube, other websites and from other peoples recommendations.

==> Do NOT fear the Panda algorithm. If you have fear of getting banned by Google, it’s time to go directly to Matt Cutts videos and take some time to see what Matt says about quality content.

Basically, you want quality content on YOUR SITE. You want to offer superb benefits to your visitors. And the first thing people should see on your site are a few of those benefits above the fold. That is pretty much at the top of your website.

When it comes to SEO, be sure to work with some basic on-page SEO guidelines. While you always want to put your visitor first, you also need to be sure that search engines can understand what your website niche is as well as what every page of your site is highlighting.

Stick to a single niche and don’t try to cover everything within that niche. It’s not only confusing for the search engines, it can be confusing to your visitors.

What About SEO and Backlinks?

Article marketing STILL works in helping improve your rankings. I know this is true as it’s been helping my clients move up in the rankings.

Press Releases are also helpful to drive traffic, but it is not long lasting. However, it still helps improve your overall rankings.

Forum backlinking… there is so much spamming via this method that I have to admit I really don’t know if it helps anymore. I would recommend caution here.

Blog commenting. Blog commenting can actually improve your traffic if the comments are good. This is time consuming but it can be quite helpful. Paying for spam blog comments has never shown me that it’s worth the money. I’d rather spend my money on article marketing.

Social Traffic

There are many ways to use social traffic. I think you can truly gain a huge benefit from both Facebook and Twitter regarding your traffic if you build it with a targeted market. Building this type of traffic using some types of auto-generated methods may not prove to be as successful.

However, there are wonderful WP plugins now that will help you generate great traffic and even have that traffic go viral if you use it well.

You can use plugins that require your visitors to LIKE your page, Tweet about it, or even join your list before they “get” something on that page. There is even a script that will “give” away a freebie if your visitors share your page with their friends via email.

As you can see there are many ways to drive traffic to your website. Relying on one method such as Google for all your traffic can truly create a huge financial disaster. Many people lost their entire means of income when Google turned on the big PA.

Lastly, it’s important to understand and really take a long look at a concept most people either ignore because they don’t entirely get it, or simply do not believe it it.

What is it?

It is understanding the value of outsourcing.

Think of it this way. How many people do you think it takes to run a MacDonalds Restaurant?

One? That’s absurd isn’t it?

The best way to build a business online is to take every dollar earned and invest it into “growing” your business by outsourcing.

The best business to build is the one that can be built by getting paid to provide a service.

The best service to provide is one that you can make money paying someone else to do the work.

Get paid $100.00 to provide a service where you can pay someone else $25.00 to do the work.

Make sense?

Hope so.

Article submission SEO tips for article marketing. AM is a great way to do many different things. It can be a huge success for driving traffic and building page rank, and it can also become a huge failure. Here are some tips to make your efforts worthy of your time.

Article Submission SEO Tips
Traffic Generation

If you are seeking to gain traffic then your articles need to be of top quality. In most cases you are going to have a difficult time finding someone to write an article of “traffic generation” quality for a few bucks. However, you can get more bang for your buck if you have the quality article spun into many different versions.

Articles that are spun at at least 60% uniqueness (I recommend 100%) can be submitted to a huge list of article directories as well as blogs. They more targeted to your niche the place your articles are posted, the more valuable these articles will be.

Article submission SEO Tips 1: posted to websites and blogs that are in your niche will be read by people interested in your topic. If you have read the post on the recent EzineArticles Google Slap, you may be familiar with the importance of having your articles posted on sites within your niche rather that what may be considered an article farm. If you’re not familiar with the recent update in Google’s algorithm, than it’s a good idea to read it after reading this post.

Article submission SEO Tips 2. Articles posted on blogs, websites and article directories more focused on your niche, even if it’s broadly focused, will provide more clout for your backlinks. When you post a backlink on a website that is related to your linked keyword phrase, Google gives this backlink a HUGE THUMBS UP. In fact, this type of link will have far more value than hundreds of links posted everywhere else that has no relationship to your niche.

Article Submission SEO Tips – Building Google Trust

Article submission SEO Tips 3: The second reason why people like to use article marketing in their SEO plan is to obtain backlinks. However, most people are not utilizing their articles to the fullest potential because they typically will include several links to the same domain. This is sort of like link hording.

Rather than use keyword anchor texts that are all directed toward one domain, your money site, add links to other articles you have had published on other blogs, web2.0 sites or links to a video.

In other words you are back linking both your money site and other places that include backlinks to your money site or backlinking your  back-links. On this page, I’m going to give you a link to Google’s SEO Toolbox. That’s an outside link to a trusted site, erm… pretty sure Google trusts itself, and that is going to help Google’s searchbot see that my site has value to my readers. In this case, it’s not a link to a page with a back-link to my site, but this is “my blog” not an article posted on someone elses blog. That’s another SEO tip

Article Submission SEO Tips – Conclusion

This builds trust because you are offering several links to more than a single website. Instead of appearing like your only goal is to get people to go to a single website it looks more like you are providing your readers with a variety of resources where they can obtain more information on the subject of the article.

Which do you think looks more unselfish and trustworthy as to the motivations of the article?

For more article submission SEO tips, bookmark Netwoozy and come back again soon!