Posts Tagged ‘google panda update’

Is Google to Blame for the Sudden Losses Due to Rankings Dropping??

First I will share with you my own personal story of what happend to me due to the Panda SEO update. I’ve had one client for about a year. Each month I’ve been getting a nice check for doing specific SEO work. When the Panda started to shake up the rankings in Google’s search engine, to many, it was like getting hit by a Tsunami.  And it hit some of my clients websites as well. Their rankings dropped and I got a lot of panicy emails and angry phone calls.

Having a page 1 ranking can deliver traffic that reaps profits. Having a number 1 ranking on page one can deliver so much traffic that the profits are outstanding. Many people became totally reliant on Google’s search engine traffic. Some were relying on easy SEO methods to create those high rankings as well.

The results for both sides of the coin was serious. Some people lose their incomes over night. Some have still not recovered. While I personally suffered a few losses, I still have several other income streams that do not rely on Google.

Yet, I admit, I’ve been hating on the Panda SEO Update too.

That is until today. Today I took some time to think about the other side of the coin. I was thinking about Google’s point of view. And while I still have an issue with the fact that Google ranks in billions upon billions by using our websites as their means of obtaining profits, it is a win-win situation when people are able to find our websites should they not have any other clue how to get what they want by using other tools or search engine directories. Whoo… that was a long sentence.

This years updates have created serious issues for webmasters and SEO specialists. Some people who have been trying to learn SEO in order to make a living online have suddenly found themselves wondering if all the time and energy they have put into learning SEO has gone to waist because of the Panda SEO Update.

Others are saying that Google is to blame for their sudden loss in income. Either due to losing their SEO jobs or the loss of their rankings in Googles search engine. But let’s get down to basics here and think about the purpose of a search engine.

The Goal of the Panda SEO Update

Well, first off, Google must contend with a massive issue that sits right smack dab in the search engine optimization department. That is scrapper content, poor content, and content that has only one purpose, the goal of leaving backlinks in order to rank another website. Nothing that delivers any type of benefit to the readers. So the Panda SEO update was necessary in order to reach or continue reaching for this goal.

What is the purpose of the New Panda SEO anyway?

The purpose of SEO is to help Google understand what is on every page, why it’s on the page, how it can help people looking for what is on the page, and if that information on that page is worthy of sharing.  Now that is a lot of information for a mathematical algorithm to sort out. There is no way to analyze every page online manually so it’s up to the mathematical geniuses to figure it out.

There are black hat and white hat search engine optimization methods. And while black hat methods can be difficult for the Panda to toss out into search engine oblivion, white hat methods do not always deliver the best results either.

If you want to know the difference between SEO and SPAM, give a little listen to what Matt Cutts says in the video below.

[youtube]http://www.youtube.com/watch?v=BS75vhGO-kk[/youtube]

Okay, so now you understand a little bit about what Google thinks about SEO. So where do we go from here?

Tomorrow I’m going to talk about why we need to think outside the Panda box. And how we can do just that.

Before I close this post, I want to address the question again.

Is the Panda SEO Update to blame for the profit losses?

What do you think? I’ll tell you my thoughts tomorrow.

Stay tuned.

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I’d also love to hear your stories on how the Panda SEO update effected your business as well.

The Mighty Google Panda Update

So what is in the Google Panda update that those of us working in SEO want to know? First, you are going to notice a lot of conflicting reports. Plus, you’ll read that scrapper sites are not working, fresh content is the key and backlinking is still in.

The thing is, if you type some keywords into Google, you are going to still find scrapper content ranking well. You will find content that is not unique ranking well. Why? Because the Panda is not perfect and it takes time to get to every single website let alone webpage online.

Google Panda Update – Tip 1

What does this mean for you and your desire to rank well? Hm… the bottom line is this…

Google Panda Update – What Does the Panda Really Want?

Google simply wants to deliver the best search engine results it possibly can. So, they are trying to weed out every website that does not meet that goal.

With this in mind you may might want to start thinking about how to create a more beneficial website experience for your visitors as your FIRST goal, rather than, how your website can make you money fast, as your first goal.

How do you do that?

You provide your readers with information they want. Your goal is to keep them on your site for as long as possible. Get them involved, help them by delivering quality content. Content that will have them feeling like their is a reason to return.

Try to get them to respond to your site.

What do you think? What have you found out about the Google Panda update? Is it different then what you’ve read here?

Share with me your ideas, your findings, and your personal thoughts on SEO. Do you think the Panda algorythem will hinder people from creating poor sites with garbage content or do you think it will fail to make a difference and those of us creating good content will suffer?

Will those of us who create quality content will simply have to work harder to get noticed by the Google Panda update.

What do you think?