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Posts Tagged ‘white hat seo’

SEO – Search engine optimization

White Hat – Legal and approved ways to increase your search engine optimization.
Black Hat – Underground sneaky and most times ilegal methods to boost your search engine rankings.
Organic SEO – This is traffic sent to your site through the search engine results.

There are many ways to gain traffic to our  online website, blog or Web 2.0 page. The best way of course would be that which costs us nothing.  This is my preferred method of driving traffic to my site. Plus, when it is free, testing is not as vital as it is when you pay for traffic. I tend to be quite lazy when it comes to testing so free is best for me.

There are two ways of obtaining organic search engine traffic. One is through learning what makes search engines like Google “want” to rank your site high for the keyword search terms you know will drive targeted traffic to your site.

This would be white hat and it is the best way most rewarding and long lasting way to do it. Many people who use black hat methods may disagree, but these are the same people who have to work extremely hard at hidding their footprints and ilegal ways from Google, who actively seeks out and bans, removes and pretty must distroys these black hat methods within a short period of time of their being created and released to the public.

Let’s consider the difference between black hat and white hat.

Financial: Black hat methods are not long standing. They most often require the purchase of software that will not work for the long term.  The software created is most times never released until it has become less effective for the creator. For the creator of these methods obtains the most value from it only as long as it remains hidden.

It is harder to hide once the public learns of it.

Therefore, to continue in your trek to outwit Google’s constantly changing algorythems, you will need to constantly update your black hat software and the methods they use.

Domain Longevity – When you use black hat methods, you leave a footprint. At some point in time this footprint becomes readable by Google (or other SE’s) and then it is only a matter of time before your domain is banned or removed from the search engine results.

This is why people who use these methods are constantly creating new domains.

So, it costs money and time to build these types of websites and blogs. They do not have a very long lifespan. Is it worth it?

Let’s consider White Hat method.

What hat methods last forever. Yes, they need to be adjusted, but there are a few rules that never change.

Rule 1. Websites and blogs that offer a good experience for the visitor are always going to do well over time because this is the goal of the top search engines. To provide excellent search results to their users. This will never change.

Rule 2. Obtaining quality backlinks from other related websites, blogs and Web 2.0 sites/pages/media. This too will never change. The more your site provides good results for the user, the more referrals you will receive from outside sources.

Rule 3. Rule 1 and Rule 2 will never change.

So, the money you invest in building your sites will be a wise investment because if the content is of good quality, your site will eventually pay for itself through monitization of your content.

Backlinks. The time you invest in obtaining good quality backlinks will pay off as long as they are “quality” backlinks. Not link farms, linking schemes and othe such rubbish.

The bottom line here is that both black and white hat methods require an investment of your time and money. Why invest your money and time where it will soon die out? Why not invest it where it will last and grow?

Now then… there are short cuts that are healthy and legal. These will be discussed shortly.

You can obtain a nice quality backlink by commenting here because this is a do-follow blog. For posting rules see my article on Keywordluv.